About Proactive

Shelly MaffiaProactive Offers Solutions that Allow Providers to Focus on Care

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Post-acute care providers face an ever changing regulatory environment, and are experiencing expanded auditing by governmental agencies and contractors. Publicly reported quality and outcomes data requires a focused approach to compliance and care excellence, in order to meet both referral source and community expectations.  The administrative and financial implications of these standards are significant, especially for smaller providers without extensive corporate support. Proactive is the budget-friendly answer to results oriented clinical, regulatory, and reimbursement compliance.


Our team of specialists includes expert geriatric therapist, nurse, administrator, and billing consultants. With therapist consultants on staff, we are uniquely positioned to assist skilled nursing facility providers through Medical Review involving rehabilitation services. Learn more about our leadership team below.


Amie Martin and Shelly Maffia have been exceptional partners to work with on the QAPI in Action webinar series. They have provided needed information during each webinar for our membership, and the attendance for each webinar have exceeded expectations. Their professionalism and expertise is much appreciated as our members focus on building successful QAPI programs in critical performance areas.

Angela Porter
Kentucky Association of Health Care Facilities  (KAHCF)

Proactive Medical Review and Consulting has been providing a QAPI Webinar Series for our association.  Quality Assurance and Performance Improvement is a hot topic and at the forefront of our members’ strategic planning at the community level.  Amie and Shelly has been providing insight, guidance, critical thinking skills, and tips and tricks to help our member communities review and analyze data, make process changes and improvements and implement new strategies to enhance and achieve high quality care and QAPI success.

Katie Niehoff
Indiana Health Care Association (IHCA)

We have worked with Proactive Medical Review for the past five years. They have been instrumental in keeping us informed and compliant with the ever changing regulations and requirements related to skilled nursing care. Specifically they have targeted and helped us properly document to capture our Rehab RUGS, guided us successfully through the appeal process and provided exceptional tools and education for our nursing and therapy departments. Additionally, they work closely with our nursing department in all facets of their daily responsibilities including the development and revision of our facility policies and procedures. Thanks to their expertise, we were able to obtain a deficiency free survey in 2016. They have been and continue to be a great addition to our team.

Parkway Rehabilitation and Nursing Center


American Association of Nurse Assessment Coordinators (AANAC) https://www.aanac.org/

American Health Lawyers Association (AHLA) https://www.healthlawyers.org

Indiana Heath Care Association (IHCA) http://www.ihca.org/

Leading Age CA https://www.aging.org/

Leading Age IN http://www.leadingageindiana.org/

Leading Age KY http://leadingageky.org/

Leading Age FL http://www.leadingageflorida.org/

Leading Age WA  https://www.leadingagewa.org/

Leading Age VA http://leadingagevirginia.org/

Leading Age CO https://www.leadingagecolorado.org/

Leading Age OR http://www.leadingageoregon.org/

Kentucky Association of Health Care Facilities (KAHCF) https://www.kahcf.org/

Health Care Compliance Association (HCCA) http://www.hcca-info.org/

Hoosier Owners and Providers for the Elderly (HOPE) http://hoosierownersandproviders.org/

National Association of Rehabilitation Providers and Agencies (NARA) https://www.naranet.org/

Ohio Health Care Association (OHCA) https://www.ohca.org/

Illinois Health Care Association (IHCA)  http://www.ihca.com/

Missouri Health Care Association (MHCA) http://www.mohealthcare.com/

Tennessee Health Care Association (THCA) https://www.thca.org/

Nebraska Health Care Association (NHCA) https://www.nehca.org/

Health Facilities Association of Maryland (HFAM) http://www.hfam.org/

Ohio Health Care Association (OHCA) https://www.ohca.org/

Leadership Team

  • Amie Martin
  • Shelly Maffia
  • Stacy Baker
  • Emily King
  • Christa Roberts
  • Sheena Mattingly
  • Eleisha Wilkes